Marketing flexibility is just one of the many benefits winter wheat provides to growers. Winter wheat offers the potential for early movement, timely cash flow during harvest, and more efficient use of storage. Producers can make better marketing decisions by knowing what markets are available plus the standards and marketing details associated with each market option.
Winter wheat has three market options: milling, feed, and ethanol.
CWRW is utilized as a blending flour in North America, in pan breads and throughout the world in applications that do not require gluten strength. It competes directly with CPS in Canada and HRW out of the U.S. Winter wheat is known for its white flour colour and high flour yield.
Local feed marketing options may provide superior returns due to early availability. There are a number of buyers including local feed mills, hog operations, and feedlots.
Standards for feed wheat are generally less comprehensive than for milling wheat and vary by purchaser. Growers should check with specific buyers regarding their requirements. CWRW and General Purpose varieties may all be accepted by the feed and ethanol markets.
Four main quality factors are considered by feed wheat purchasers:
Winter wheat fits well into ethanol production due to its high starch content. Starch is the source of sugars used to create ethanol. For this reason, purchasers are mainly interested in low protein and high starch content.
Some of the requirements for ethanol are:
As with the feed market, producers should contact the buyer for more specifics.
View our Marketing Fact Card – to view all of the available fact cards, visit our resources section.